Our Team

Ben Woosley
Co-Founder & Executive Producer
Ben brings together lessons from his long history of advocacy for causes such as Yimby, market-and-tech-based environmentalism, and school choice, with a systemic perspective informed by his engineering education and practice. He's loved documentaries throughout his life, with favorites including The Biggest Little Farm,Waiting for Superman, and The Singing Revolution.
He believes in the possibility of a transcendent future for civilization, and the full flowering of human potential.

Amberley Ruetz, PhD
Co-Founder & Executive Producer
Amberley is a distinguished researcher and advocate for social change through documentary filmmaking. With a PhD in Geography, Environment & Geomatics from the University of Guelph, she brings extensive experience in research, policy, and media engagement. Her work has been instrumental in driving significant policy changes, including contributing to the Government of Canada's $1 billion commitment to the National School Food Program.
As a frequent contributor to major media outlets including CBC, CTV News, and The Globe and Mail, Amberley combines her expertise in research and communication to create compelling narratives that drive meaningful social impact. Her background in both academic research and media engagement makes her uniquely qualified to lead our documentary production team in creating films that not only tell important stories but also drive real change.